PACKAGING
Oil
GARDEN
Creating a clean natural expression for an established aromatherapy brand
ROLE
Packaging Designer
ORGANISATION
Oil Garden - Heritage Brands
CHANNELS
TV / In Store / Web / Mobile / eDM / Social / CRM
THE CHALLENGE
Oil Garden is an established Australian aromatherapy brand with more than 30 years of experience. The opportunity was to create packaging that clearly communicated the brand's core values of clean, pure, natural and organic, while creating a cohesive look across the range.
WHAT I LED
Packaging design across the range, visual direction and hierarchy, typography and information layout, consistent application of the brand across products, design of packaging that reinforced the natural positioning.
OUTCOME
The packaging created a cohesive visual expression for Oil Garden, reinforcing its natural positioning while providing consistency across the product range.
