Beauty
SALES
EDM
EDM
Beauty
CAMPAIGNS
Creating engaging eDM campaigns that connect beauty brands with customers and drive sales
ROLE
Creative Lead / Digital Designer
ORGANISATION
Innoxa / Australis / Le Tan / Oil Garden / In Essence
CHANNELS
eDM
THE CHALLENGE
Beauty brands needed engaging digital communications that could build awareness, support promotions and encourage customers to purchase across different campaigns and occasions.
WHAT I LED
eDM creative direction and design, campaign concepts and visual treatments, brand adaptation across multiple beauty brands, promotional and product-focused layouts, digital assets designed around campaign objectives, working within existing brand guidelines while keeping each campaign visually engaging
OUTCOME
A collection of brand-led eDM campaigns designed to support awareness, engagement and sales across a range of beauty and wellness brands.
CREATING DIGITAL CAMPAIGNS THAT
CONNECT, ENGAGE & CONVERT
DESIGNING FOR DIFFERENT BRANDS
I adapted creative across Australis, Innoxa, Oil Garden, Le Tan and In Essence, balancing each brand's visual identity with the needs of individual campaigns.
TURNING PRODUCTS INTO ENGAGING CONTENT
I developed layouts that brought products, offers and campaign messaging together in a clear and visually engaging way, helping customers quickly understand the promotion or product story.
DESIGNING FOR AWARENESS AND CONVERSION
The eDMs were designed not just to look good, but to support specific marketing objectives from product awareness and seasonal promotions through to gifting and sales.
